Hybrid Electric Vehicles Are the Future of the Auto Industry

With the rise in the price of gasoline, more and more people are taking interest in electric vehicles as means of transport. Another major advantage of electrically operated vehicles is that these vehicles offer pollution free means of transportation. Therefore even if 70% of people start using an electrically powered vehicle, we will be free of global warming caused by emission of gases like CO and CO2. There will be almost no instances of cancer caused by pollution.

Electric vehicles are more energy efficient than the contemporary vehicles wherein the electric vehicles operates at approximately 47 percent of effectiveness, while a contemporary vehicle operates at about 19 percent only.

But the electric car which can truly replace a traditional car is still in the conceptual stage as the electric vehicle would need continuous electric power from the batteries. The major disadvantages of present day electric cars are the time period required for recharging the batteries and their limited range

Now, it has almost been a century since the electric car has been popularly discussed, but recent developments in the hybrid electric vehicles technology and the growing concerns for the environment has revived the drive for an hybrid electric vehicles and this has become a realization today

Due to this problem of recharging batteries, a new type of design conceptualized in the minds of researchers and they came out with a solution. The researchers have put forward a new electrical vehicle fitted with on board electric power storage system and means of generating power. The generated power would be stored in the storage system and would be used to drive the vehicle. This new type of vehicle is called hybrid electric vehicle or HEV.

The present day storage system in hybrid electric vehicle comprises of stack of lead acid batteries as these can be charged in parallel with the load. The generating system consists of electric generator powered by internal combustion engine.

Researchers are optimistic about the performance of the hybrid vehicles. They are sure that the hybrid electric vehicle or HEV will be far more fuel efficient than the traditional vehicle powered by internal combustion engine.

Direct Mail and Direct Mail Marketing for Auto Accessory Stores

Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales through word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?

You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?

Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail and Direct Mail Marketing coupon packages for Auto Accessory Stores and aftermarket auto service shops makes sense. This is because the return on investment to sending out direct-mail pays off with many new customers.

Direct mail should be sent out from auto accessory stores at least three times per year to areas with in a 25-mile radius and specifically to those people who belong to car clubs as well. The important thing is to get the people into the auto accessory store to look around and know where it is and that it is there so that next time they need something they will come and buy.

Additionally it makes sense to invite people using direct mail to come to a party or get together and this way you have more people out there telling their friends about your auto accessory store. Perhaps you might consider the value of direct marketing and mailing for your auto business as well? Think on this in 2006.

Online Auto Parts Or Local Auto Parts Store – Where Should I Buy Car Parts?

You are driving your pride and joy through the parking lot on a Saturday and people are admiring your car as they should; you have just detailed the whole vehicle and it’s looking its best. Then you step on the brakes, a couple of people look at you in disgust and the smaller children are covering their ears and whining to their parents as your low brake pad indication squealers are rubbing on the brake rotors. It’s time for a brake job, and you don’t let anyone touch your car so you are going to do it yourself. You have a couple of options. You could drive to the closest dealership and get OEM pads; this will typically cost you an arm and a leg. You could drive to the local auto parts place and save a bit of money on an aftermarket set of brake pads that will likely work just as well. Another option is buying from an online auto parts store.

The online format of business has several advantages, the first is location. The warehousing for an online car parts store does not need to be located in prime real estate. It does not have to be easily accessible to highly populated areas because it does not require the convenience of location to do the majority of its business. A franchised retail outlet on the other hand does. And that convenience comes at a price which is essentially passed along to the consumer.

There are a variety of online sites that specialize in replacement parts. Although each company is unique on its own there are three main formats that are easily identifiable in the realm of replacement car parts. The most common is the company that tries to stock just about every part available. They carry all sorts of brands, give you a variety of options and can usually still beat the prices of anything locally. The simple fact that the company providing the auto part has to stock another company’s car part is a reason for a price mark-up. And this is the same basic idea for some of the specialized auto part sites. Let’s take Volkswagen for example. There are some car parts sites that are run by VW enthusiasts and they specialize in the parts that are available for Volkswagens, this way they can cater to a targeted audience.

There are certain companies that only sell their own brand of auto parts. This means they do not have a retail markup that includes a markup to cover distribution of the parts from the manufacturer to one company and then to another. This lets the company that only sells its own auto parts offer them for much cheaper and still make enough of a profit level to remain in business. A company like this will specialize in the car parts that have the most crossover applications, i.e. the same part fits several vehicles, and the most commonly replaced auto parts. These are car parts like brake parts, hub bearings, struts, strut assemblies, and other frequently changed maintenance parts. A good example of a company like this is Prime Choice Auto Parts.