Mitsubishi Recalls 14,700 Electric Vehicles

In yet another body blow for the electric vehicle industry it was today revealed that Mitsubishi Motors Corporation is recalling 14,700 electric vehicles due to brake problems. These issues are exclusively associated with the company’s electric vehicles and even though this recall is relatively small compared to the number of petrol vehicles which have been recalled over the years it is still around 50% of overall sales of these particular vehicles.

What cars are being recalled?

The company has revealed that 3,400 i-MiEV EVs and 2,400 MINICAB-MiEV vehicles have been recalled in Japan with around 8,900 i-MiEV vehicles also being recalled in Europe. While there have been no accidents directly associated with the ongoing brake problem the company has obviously erred on the side of caution with regards to such an important aspect of the vehicle. It is believed that only one particular part of the braking system has been found to have problems and this will be relatively easy for the company to fix once the cars have been recalled.

What is the cost of this recall?

While the number of vehicles set to be recalled is relatively small, and the direct financial implications are relatively minor in the overall picture, it is more the image of the company and EVs which will suffer. If you look back towards the end of 2012 we had the issue of the Nissan Leaf battery problem which was headline news for some time and did more damage to the electric vehicle industry. This fresh issue will be headline news for the next few days at a time when the electric vehicle industry is looking to penetrate the worldwide consumer sector.

Does this impact Mitsubishi’s electric vehicle strategy?

While there is no doubt this has done short-term damage to the reputation of Mitsubishi it is also worth noting that the company has erred on the side of caution and recalled these vehicles before there have been any accidents. The issue itself relates to the distance at which a vehicle will travel when under braking which has been extended due to problems with an electric pump. Historically we have seen scandals in other areas of the automobile industry where issues and problems have been ignored for some time but Mitsubishi has reacted as soon as possible.

In some ways we should be taking our hats off to the company for the speed at which it has reacted, the fact that no accidents have been directly linked the problem and the fact that vehicles will be repaired at no cost to the owner.

One step forward, two steps back with the electric vehicle industry

At this moment in time it seems as if the electric vehicle market takes one step forward and two steps back with a number of high-profile issues having grabbed the headlines. This does mask to a great extent developments in technology and battery power which have made the modern-day electric vehicle very different to that of its counterpart just 10 years ago or even five years ago. Once these “issues” have been ironed out then we should see more positive feedback and more positive headlines about the industry although at the moment Mitsubishi Electric Vehicles are certainly grabbing more than their fair share of media attention.

Conclusion

It will be interesting to see how consumers react to this latest difficulty with an electric vehicle as it does nothing for the sector’s public relations. It is very easy to get scared about certain issues such as this announced by Mitsubishi but the fact is that the company highlighted the problem, there have been no accidents and all vehicles affected have been recalled. Whether the speed at which new electric vehicles are released to the market slows down in the short to medium term, with perhaps more safety checks and testing required, remains to be seen.

Electric Vehicle History

Electric vehicles have been around for many years, even though the general public think that electrically powered vehicles are a recent invention. This is because only in recent years these type of vehicles have become more widely known due to being considered as possible alternatives to vehicles powered by combustion engines in an effort to reduce emissions that contribute to Global warming.

An electrically powered small scale model car invented in 1828 in Hungary is considered by many as being the first invented electric vehicle. Others consider an electric powered carriage invented in the 1830’s in Scotland by Robert Anderson as the first electrical powered vehicle. Another small scale electric car was designed by Professor Stratingh and built by Christopher Becker, his assistant, in Holland in 1835. Thomas Davenport also built a small electric car in 1835. He also invented the first DC motor built in the US.

Unfortunately battery technology was not advanced enough to justify further development of these type of vehicles back then. It was not until the late 1890’s that the first true passenger electric vehicle was built by William Morrison in the US. In fact in the years 1899 and 1900 more electric vehicles were sold than other types of vehicles like gasoline and steam powered vehicles in the US.

In the 1900’s electric powered vehicles had many advantages as compared to their competitors. They didn’t have the smell, vibration as well as noise as did the gasoline vehicles. Also, changing gears on gasoline vehicles was the most complicated part of driving, while electrical automobiles did not require gear changes. Steam-powered cars additionally had no gear shifting, but they suffered from long start-up times of up to 45 minutes on cold early mornings.

Steam vehicles had less range before requiring water than an electric vehicle’s range on a single charge. The best roads of the period were in town, restricting most travel to local commuting, which was well suitable for electric vehicles, since their range was limited. The electric car was the preferred alternative of many because it did not require to manually turn the hand crank to start the engine as the gasoline vehicles needed and there was no wrestling with a gear shifter to change gears.

During World War I, the cost of petrol went through the roof contributing to the popularity of electric cars. This lead to the development of the Detroit Electric which started production in 1907. The car’s range between battery recharging was about 130km (80 miles). The range depended on exactly what type of battery came with the vehicle. The typical Detroit Electric was actually powered by a rechargeable lead acid battery, which did exceptionally well in cold weather.

But the popularity of the electric car quickly came to an end. With better roads being built not only within cities, but also connecting them, the need for longer range vehicles grew. This made the electric car an impractical means of transportation. Also the newly discovered oil in the state of Texas in the US which brought the price of gas down considerably, along with the electric starter invention in 1912 which eliminated the need for a hand crank, made the gasoline vehicle the vehicle of choice. And with Henry Ford making them extremely affordable to the general public by mass producing them, the fate of the electric vehicle was sealed for many years.

It wasn’t until the 1990’s that electric vehicles started resurfacing. With the Global warming issue, the exorbitant prices of imported crude oil and legislation for smog reduction in cities, electric vehicles not only resurfaced but this time are here to stay. One of the main reasons contributing to the re-birth of the electric car is the advance in battery technology. The lithium-ion battery packs and the nickel metal hybrid battery packs are much lighter than previous batteries and can hold enough charge to power a vehicle for 100’s of Miles at high speeds between charges making electrical vehicles efficient and practical.

Inexpensive Custom Auto Accessories

There is a big market out there and a thousand and one ways to reach out to them. But where does one start? Short of coming out with an expensive billboard that might not give you the immediate results, what other options are there?

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For other practical giveaways that will people will use over and over, travel mugs and CD holders are useful gifts that will give you much logo exposure. These are more expensive than most auto accessories, and are highly recommended corporate gifts for regular clients.

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